Honestly, I've been very excited to include this brand in the series.
Let's dissect it, shall we?
Austrian Red Bull founded by Dietrich Mateschlitz many years ago distributes coffeinated energy drinks to give you that liitle "kick" throughout the day.
The universe built by Red Bull is one of adventure and adrenaline, in line with the product assortment which aims to boost your energy, your well being, your productivity on the search for more.
With its potent glowing red and orange hue (referring to the logo iconography), the brand image emphasizes the element of "energy"- when you're high on adrenaline, you're more keen to tackle new adventures and challenges, raising your baseline for risks.
Edgy, modern, risky; three characteristics RB stands for.
The brand has carefully crafted its image by sponsoring(hardcore) sports events, from climbing up to Formula 1. Basically, anything that makes you feel "alive".
At the end of the day, that's the brand mission: making you feel alive, able to do anything.
With a little can of energy, you have in your possession the key to opening all locks in life: RB gives you the tools to master whatever comes at you and encourages you to be edgier, to be the first, to be the best.
It's aimed at the adventurous, seeking to push themselves to the max: beating the competition, becoming a better athlete and mastering oneself, those are all well embedded in the pioneering brand.
#redbull #red bull #adrenaline #brand #branding#brandstudy #businessstudy #businessanalysis #marketing #marketingstrategy#brandstrategy #athletes #athletelife #brandlife #lifelessons
