Iconic. Beautiful Magnificent. We're talking about the mother of sportscars here, a brand epitomised by its sleek design, Italian origins and literal horsepower.
Characterized by historical tradition, Ferrari was founded shortly before WWII by the godfather of speed, the great Enzo Ferrari.
As such, it belongs to what we call "founder mark" names, where a brand moniker is derived directly from a personality associated with the company, generally of course the founder/owner.
Think of a car. Think of a fast car. What comes to mind? Exactly.
Ferrari led the way for many years in terms of representing true racing spirit mixed with Italian eye for timeless design. One of the rare occasions where raw power doesn't feel too "athletic", but rather aesthetic and beautiful.
If you haven't been living under a a rock for the last 100years, you'll have heard of its nickname, the "Prancing Horse". The proudful jewel of Italy, Ferrari's iconography directly evokes an association with horsepower, intended, of course. At the same time, a horse is majestic, a symbol of beauty, strength, resilience and speed. Why prancing? Probably because it's not in such a majestic creature's spirit to remain still, but rather to roam around wild and free, showcasing its magnificent genetic makeup.
As alluded to above, Ferrari embodies established Italian values, with a non-destructive deference to traditional roots. Hell, Ferrari's logo illustrates the Italian flag. Italians are a proud folk; while Ferrari underlines Italianness, Italy underlines "Ferrariness".
Add in a touch of luxury, pioneering architecture and scarcity and you got yourself a brand made for the ages. In a thousand years, the legacy of Enzo Ferrari will live on.