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Anatomy of a Brand Episode 8: Nespresso


Is it fair to attribute to Nespresso “the art of making coffee”? Well, at least from a style standpoint, I believe that to be a fairly accurate description of possibly the most famous coffee brand worldwide .Nespresso is a Swiss subsidiary of Nestlé; who could forget its iconic tagline “what else” on the now characteristic George Clooney advertisements? Coffee is the most sought after drink worldwide – Nespresso turned it into a commodity.